I consult with SAAS founders and my throat has grown hoarse telling them: Your Sales + Marketing + Alliance model is a function of your Product not the other way round. So always start with your Product when creating your Go To Market! Channels will not touch you with a barge pole till you become…
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The amount of literature available & discussions on effective sales & marketing is mind-boggling. Someone says cold calling doesn’t work; someone says it works; someone says SEO is dead; someone says its alive. There are as many discussions as many people. Mid-week morning philosophy: Debates on what works in B2B sales & marketing will never…
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Aditi Chaurasia asked for recommendations on top sales books to read. Here’s my ‘fab five’ list: Start with ‘Predictable Revenue’ – Aaron Ross and Marylou Tyler wrote a book based on Salesforce’s enterprise sales success with real life examples of how to setup sales teams & make them effective. Another must read book is ‘Lead Generation…
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What would you do if Amitabh Bachchan were to follow you on Twitter? This is not a clickbait. The Big B who has 32.9 Million followers is suddenly following 1487 profiles on Twitter. Majority of these additions are believed to have happened in the last week. If you are a tweep of some standing and…
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Framework Summary Are you convinced that Social Selling is the way to go – and want your entire sales team upto speed & enabled in Social Selling? Some ideas & a basic framework to enable Social Selling in your sales organisation: Understand 4 stages of Social Selling journey at a personal level: Beginner => Professional…
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