What is Product Marketing-As-A-Service?
Somebody: Product marketing is all about storytelling!
LeadStrategus: Are you sure???
Product marketing is all about a 360-degree understanding of the product & conveying its power to the world in a simple yet impactful approach! Much more than just storytelling we believe!
Our product marketing-as-a-service allows you to position your product across the right audience in a compelling way so that they easily realize the potential & capabilities of your product.
Why Product Marketing now?
We have seen companies getting their product brilliantly but making a mess in communicating the product because they depended on ‘storytellers/ PR agencies/ technical team members’ to convey the power of their product.
We understand the pain of product marketing – the difficulty of finding & explaining the context of your product to someone who has never been on a product journey before – and then expect them to imagine & explain the power of what the product can be.
1. We have the experience of understanding products as they are conceived, imagine their full power & convey that in simple English.
2. We take the pain to work on as many iterations as required to get your product story right. No short-cuts for us when we work for you!
3. As a research-first demand-generation consulting firm, we do everything that comes before, after & during the product journey. And we have been on many product journeys before.