Why do Content Marketing now?
Today the company that tells the better story gets the maximum attention & wins the deal.
Are you confident that your website, salespersons, social media tell yours best possible narrative?
Forms of content have evolved over the years from text to images or infographics to podcasts to videos. Today SEO optimised content drives traffic to your website and in turn generates more leads. In fact, several companies have seen their growth spike after using content marketing to draw prospects.
So if you do the research, understand your solution, audience & the context – and create the best possible strategic narrative & follow that up with a well thought out content strategy well supported by well-written SEO friendly new-age content, your chances of success in the marketplace increase dramatically!
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Thinking of what content to write, whether to repurpose existing content, whether the content should be SEO optimised are some of the questions that companies normally ask themselves. What matters is you need to brew the right concoction of content, align it with your business goals, target the right customers and publish it on the right platforms.
Our services include:
- Strategic company narrative
- Pitch deck/sales deck/whitepapers
- Infographics/ images/ diagrams
- Narrative videos/explainer video/video interviews
- Social media posts
- We get what it means to create epic content & we are willing to shed the blood, sweat & tears to create great content that moves the audience!
- We have a robust methodology to create content that moves with explicit deliverables, content calendar and monitoring mechanism.
- We do the hard work before in understanding your solutions, your audience personas & their daily lives – so that we can create something that moves them.
Worrying about how to get started on your content journey & make your website a lead magnet? Give us a chance. We will make content work for you!