Founder
Former Head of Marketing, Amazon Web Services India. Two decades across marketing, business-development analytics and advisory at SAP, Oracle, IBM, Gartner, Pluralsight and IMRB.
More about Kingshuk
Go-to-market,engineered.
LeadStrategus designs, runs and now automates B2B revenue engines: from positioning and intent intelligence to demand generation, enablement, and custom AI agents that book the meetings. Built by operators who ran marketing at AWS, Gartner and SAP.
Leadership from
- AWS
- Gartner
- SAP
- Oracle
- IBM
- Pluralsight
- IMRB
The buyer moved. Most GTM didn't.
Three shifts changed what works in B2B pipeline. Everything we do is built around them.
Buyers finish researching before they talk to you.
Your first touch has to be relevant to a decision already in motion. That means intent, triggers and open-source intelligence, not a purchased list.
Attention is the only scarce input left.
Generic outbound is filtered before it is read. What still earns a reply is research-led relevance from a person with credibility: social selling, content, events.
Execution is becoming software.
The repeatable seventy percent of go-to-market can now be run by agents. Deciding which accounts deserve effort is the human job, and the whole advantage.
A market of ten thousand is a shortlist of two hundred.
Pipeline is an arithmetic problem before it is a creative one. Every stage below throws work away, so the only question that matters is whether you threw away the right accounts.
Typical shape of a programme we run in its second quarter. Your numbers will differ; the shape rarely does.
How we rank accountsLive · market scan
Addressable accounts00.0%
the market as it really is
Fit-qualified00.0%
ICP and firmographic screen
Showing a buying signal00.0%
intent, triggers, OSINT
Engaged00.0%
replied to a researched approach
Meeting held00.0%
on a rep's calendar
cohort of 10,000 accounts · scroll to run the funnel
Six families.
One revenue engine.
From deciding where to play to converting the meetings that follow. Start with the family your pipeline needs; most clients add a second, because they share one account universe and one commercial logic.
A twin of your GTM team. Made of agents.
Custom AI agents that take over go-to-market end to end: identify the prospect, research the account, reach out in your voice, handle the replies, book the meeting. You keep the judgement. The twin keeps the pipeline moving.
- Built on your ICP, wins and voice
- Wired into CRM, email, LinkedIn, calendar
- Supervised until it earns autonomy
- Accountable to meetings, not activity
prospecting
research
qualify
outreach
conversation
scheduling
report
▸ prospectinguniverse refreshed · 4,212 accounts scanned · 38 moved to active tier
▸ researchbrief built · Northwind Logistics · S/4 migration · new CIO · 3 open roles
▸ qualifyPASS · ICP tier 1 · fit 0.91 · signal 0.84 · score 87
▸ outreachdrafted 1/6 · VP Applications · email · references integration-risk checklist
▸ outreachsent · warmed domain ls-mail-03 · deliverability 99.2%
▸ conversationreply · "can you send the checklist and a case?" · handled
▸ conversationreply · "how does pricing compare to Vendor X?" · escalated → AE-North
▸ schedulingmeeting booked · Thu 11:30 IST · calendar + CRM updated · brief sent
▸ reporttoday · 38 engaged · 11 replies · 2 escalations · 3 meetings booked
Diagnose. Design. Deploy. Run.
Every practice, the Twin included, runs on the same four phases and the same weekly report.
- 2 weeksDiagnose
Pipeline archaeology, customer interviews, motion audit. We find out what actually converts.
- 2 to 4 weeksDesign
ICP, positioning, universe, messaging system, channel mix and the operating plan.
- 4 to 8 weeksDeploy
Pods, programmes or agents go live under weekly review. Learning before volume.
- OngoingRun
Accountable to meetings and opportunities, reported every week, tuned every month.
“We report the same five numbers every week: accounts engaged, meetings booked, meetings held, opportunities created, and what we are changing next.”
Kingshuk Hazra · Founder
8yrs
running B2B pipeline programmes
120+
GTM engagements delivered
14
countries our clients sell into
3.2×
median pipeline lift in year one
Programmes that produced meetings.
Anonymised by default. Every number traces to a client review or a signed-off study before it ships.
Operators, not an agency.
The founders ran marketing for global vendors in India before starting LeadStrategus in 2018. Every engagement is led by someone who has carried the number.
Co-founder
Co-founder of LeadStrategus. Leads client delivery across demand generation and sales enablement.
More about Anindita
SaaS
DevTools
Cloud & Infrastructure
Healthcare IT
Document Software
Software Testing
Media Technology
Cybersecurity
Fintech
IT Services
There is a second LeadStrategus.
This site is the people. The agents have their own address. Move the seam to see the other side, then cross over.
leadstrategus.com · you are here
The people.
Strategy, demand generation, intelligence and enablement, run by operators who have carried the number.
est. 2018 · Bengaluru
leadstrategus.ai · the other side
The agents.
AI revenue agents that find, qualify and convert your next customers. The same judgement, written into software.
⇆
Written from the pipeline.
Asked often, answered plainly.
B2B technology companies, mostly SaaS, DevTools, cloud, cybersecurity and IT services, from Series A to mid-market, selling into India, the US, UK, Singapore and the Gulf. If you sell to businesses and the deal needs a conversation, we can probably help.
Both, deliberately. Strategy without execution is a deck; execution without strategy is noise. Most clients start with one practice and add another within a year.
Headquartered in Bengaluru, working across time zones. Roughly half our clients are outside India; the founders spent years running marketing for global vendors in and out of the country.
An AI SDR tool gives you software and a login. The GTM AI Twin is a set of custom agents we build on your ICP, data and CRM, run under supervision until they are good, and hand over with humans still in the loop where judgement matters. It takes over the process, not just one step.
Diagnostics typically kick off within two weeks of a signed proposal. Demand Generation pods and AI Twin builds need three to four weeks of foundation work before anything goes live.
Tell us what is not converting.
Thirty minutes with a founder. We will tell you which services fit and whether a twin makes sense for your motion.