How to enable Social Selling in your Sales Org.?

by administrator
in Social Selling
on March 31, 2018

Framework Summary

Are you convinced that Social Selling is the way to go – and want your entire sales team upto speed & enabled in Social Selling? Some ideas & a basic framework to enable Social Selling in your sales organisation:

Understand 4 stages of Social Selling journey at a personal level: Beginner => Professional => Extrovert => Content Thought leader => Maestro – and become the maestro yourself.
Understand how the 4 stages of Social Selling impact the core sales processes: CRM & automation, Content, CPQ, Outreach + influence + progress, intelligence, measurement.
Draw out new sales processes to reflect the changes – keeping measurement & KPIs at the core.
Offer training & mentoring to teach the sales team. Or better still gamify the experience.
Integrate at the end using technology. Remember tech. flows should support business processes – not the other way round!

#LeadStrategusSocialSelling

LinkedIn Article expanding Social Selling Framework