Are you convinced that Social Selling is the way to go – and want your entire sales team upto speed & enabled in Social Selling? Some ideas & a basic framework to enable Social Selling in your sales organisation:
- Understand 4 stages of Social Selling journey at a personal level: Beginner => Professional => Extrovert => Content Thought leader => Maestro – and become the maestro yourself.
- Understand how the 4 stages of Social Selling impact the core sales processes: CRM & automation, Content, CPQ, Outreach + influence + progress, intelligence, measurement.
- Draw out new sales processes to reflect the changes – keeping measurement & KPIs at the core.
- Offer training & mentoring to teach the sales team. Or better still gamify the experience.
- Integrate at the end using technology. Remember tech. flows should support business processes – not the other way round!
LinkedIn Article expanding Social Selling Framework
Slideshare deck explaining why & how of enabling Social Selling