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    • GTM, Research & Intelligence
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      • Social Selling
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social media marketing

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Social Media Marketing is like a relay race

Social Media MarketingBy administratorApril 1, 2018

Dr. Aniruddha Malpani asked about the efficacy of Social Media  Marketing in a post. I posted the answer there – but am putting that here for wider circulation: I was skeptic about Social Media Marketing before I made it work. Its OK to begin with doubt so that you can end with confidence! Its a…

How to enable Social Selling in your Sales Org.?

Social SellingBy administratorMarch 31, 2018

Framework Summary Are you convinced that Social Selling is the way to go – and want your entire sales team upto speed &  enabled in Social Selling? Some ideas & a basic framework to enable Social Selling in your sales organisation: Understand 4 stages of Social Selling journey at a personal level: Beginner => Professional…

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