Like a lot of American kids in the early 1980s – Michael started selling subscriptions to a local newspaper. While selling he discovered: #1 Pick up your prospects’ tone: If you sounded like the people you were trying to sell a subscription to, they were much more likely to buy from you. He would talk…
Imagine you are a David (a small startup) fighting established Goliaths 10X your size to win a customer 1000,000X your size. As a salesperson – you should make it as smooth as possible for your customer to buy from you, right? No – disrupt their buying patterns to increase your chances of a sale! All…
Startup sales enthusiasts are hell-bent on trying to connect with a Fortune 500 CXO to sell. Here is some advice from the LeadStrategus’s get meeting manual: 1. You don’t need to chase the biggest! Find accounts that are buying your category. Using LinkedIn Insights & a bit of analytics pixie dust you can find them.…
One of the most difficult jobs in the world is that of a salesperson. The salesperson who is trying to reach you is your friend, your buddy, making the wheels of commerce & life turn. Whatever you do- as an investor, a manufacturer, or even as a volunteer- the success depends a lot on the…
1. Skills to hone? Marketing is rapidly morphing. No two experts will agree on whether Digital Marketing includes Social Marketing or Growth Hacking or not. It doesn’t matter. Develop ‘T’ shaped skills – brilliant in 1/2 but knowledgeable of the others. 2. Rock at all! Look at Sales, Marketing, Customer Success as a continuum & not in isolation. Be…