How to ‘get a meeting’ with anyone on LinkedIn – tricks to increase your odds 4X!

Startup sales enthusiasts are hell-bent on trying to connect with a Fortune 500 CXO to sell.

Here is some advice from the LeadStrategus’s get meeting manual:

1. You don’t need to chase the biggest!

Find accounts that are buying your category. Using LinkedIn Insights & a bit of analytics pixie dust you can find them. If nothing else, go after companies hiring in functions that need your solution.

2. Why go after the bull when you have got the bull’s eye?

Find the right fit buyer personas for your category. Don’t go after the most senior guy. They are inundated. Go after less senior folks or those who are most active on social media. If all else fails, go after power users.

3. Stop using those cookie-cutter messages!

Connect with an honest compliment that touches the prospect and is authentic.

4. What got you here won’t get you there!

To get the meeting – think of what can enchant your prospect. Your value proposition has to stand out. How your product is the lightsabre to help your customer Luke Skywalker win his battle!