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Startup sales enthusiasts are hell-bent on trying to connect with a Fortune 500 CXO to sell. Here is some advice from the LeadStrategus’s get meeting manual: 1. You don’t need to chase the biggest! Find accounts that are buying your category. Using LinkedIn Insights & a bit of analytics pixie dust you can find them.…
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Nothing gets the adrenalin flowing more than organising a good event that generates million-dollar opportunities for a B2B. The highs are very high & lows are quite low! Here are some tips on how to maximise success with an event: 1. Agenda drives speakers which drives attendance. Don’t waste too much effort on food and…
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