Don’t go barking up the wrong tree while selling SAAS! 3 pieces of advice on target market selection while marketing/ selling tech. Dont sell ‘only SAAS’ or ‘naked SAAS’ to large enterprises. Even if they buy – the selling cycle will be long & customization & integration will make it very difficult. Sell SAAS +…
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Are you searching for that elusive rain-maker salesperson to bring in multi-million dollar deals, for your company to survive? That person who has a high power rolodex and magically pulls deals from nowhere that takes you on the path of prosperity & million dollar bank accounts? Sorry to break your bauble – but such persons…
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Many SME founders have their worldview limited to Website, SEO, & Email when they think about planning for Marketing. That’s a pity. Marketing is much more than Digital Marketing. And Digital Marketing is much more than the tactics of SEO, Website, & Email! When planning for Marketing for our clients – we at LeadStrategus insist…
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HBR recently carried a provocative article ‘Why So Many High Profile Digital Transformations Fail’ talking about the digital transformation initiatives at GE, Lego, P&G, Nike, & Ford and why (in their opinion ) the initiatives didn’t work. The reasons they outlined: Digital Transformation shouldn’t be the last straw of a disrupted firm/industry – extraneous factors…
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What is the biggest must-avoid trait of a sales-person? You may be unimpressive, may not understand customer needs, communicate poorly. You may still survive in sales.But there is one thing that will spell doom for your sales career. It comes in three alphabets – EGO. PRINCIPLE 1: The prospect is allowed to hurt your ego –…
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