How to get your Product Go To Market swift & right! My top 10 tips from an impressive article by Alok Soni at YourStory Media: Developing a product to solve your real life problem is still the best epiphany. Spending more time on conceptual solutioning is better than quick launch & trying to sell – a…
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Don’t go barking up the wrong tree while selling SAAS! 3 pieces of advice on target market selection while marketing/ selling tech. Dont sell ‘only SAAS’ or ‘naked SAAS’ to large enterprises. Even if they buy – the selling cycle will be long & customization & integration will make it very difficult. Sell SAAS +…
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The biggest challenge thatSAAS software creators face – after getting customer need(s) right & selling – is design. Beyond the Minimum Viable Product (MVP) – what features does one keep & leave out to make a ‘whole product ‘ appeal to a large number of users. The answer? Create a product like a Russian matryosha…
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