Is your marketing budget disappearing in events/webinars that generate ‘senior’ CXO meetings that never close? The best way for a B2B CMO to keep her stakeholders – the CEO/VP-Sales happy is by doing events (& webinars) where they get to pump the flesh of prospect CXOs. Today’s version of the event is the webinar. Typically,…
There is a 100% chance that your prospect checks your LinkedIn profile / your website before they agree to talk with you. And so many times you face rejection – because your website was too generic- Yabbadabbadoo! And your prospect needs to be a detective or worst a mind-reader to really find why they should…
My lessons on sales+marketingย for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfrontย long-duration deals is the way to go. SEO isย good-to- have.ย Thought leadership content, hungry but non-pushyย inside sales agents and a well- tuned sales process areย necessary & sufficient. Social Selling is…
The amount of literature available & discussions on effective sales & marketing is mind-boggling. Someone says cold calling doesn’t work; someone says it works; someone says SEO is dead; someone says its alive. There are as many discussions as many people. Mid-week morning philosophy: Debates on what works inย B2B sales & marketing will never…