The legendary ad-man, David Ogilvy, went through a laborious 12 step process for his masterpieces. Here they are: 1) Never write content at a place with too many interruptions.2) Study the precedents & view all the past ads/content.3) Keep searching & researching for ‘motivational’ content.4) Pen down the problem & purpose of the campaign. Don’t…
Is your marketing budget disappearing in events/webinars that generate ‘senior’ CXO meetings that never close? The best way for a B2B CMO to keep her stakeholders – the CEO/VP-Sales happy is by doing events (& webinars) where they get to pump the flesh of prospect CXOs. Today’s version of the event is the webinar. Typically,…
The elegantly suited, smart-talking, Caucasoid American CEOs giving perfect speeches seem to be so lucky & privileged. Isn’t it? However, nothing is further from the truth. People often tend to ignore their struggles. The true story of Howard Schultz, his stories & his journey to success: 1) He was born in 1 bedroom public housing…
It was 1983, Guy travelled across the US with two Macs. His learnings from his evangelism captured in his book #WiseGuyLessons: “𝘐 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘰𝘶𝘵 𝘵𝘩𝘢𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘭𝘪𝘬𝘦𝘥 𝘦𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘐𝘛 𝘶𝘴𝘢𝘨𝘦, 𝘤𝘰𝘥𝘦𝘳𝘴 𝘭𝘪𝘬𝘦𝘥 𝘵𝘩𝘦 𝘳𝘪𝘤𝘩 𝘵𝘦𝘤𝘩, & 𝘲𝘶𝘢𝘯𝘵𝘴-𝘵𝘺𝘱𝘦𝘴 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘢𝘷𝘰𝘪𝘥 𝘰𝘷𝘦𝘳𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘤𝘦 𝘰𝘯 𝘐𝘉𝘔. 1 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 3 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳…
Introverts are described as quiet & reserved, who are scared or don’t want to speak with strangers. So, how can an introvert, eager to make a mark in the world, work on their introversion, go out, impress & seek approval? Getting into a networking group, forcibly pumping hands- the nine yards really doesn’t work. Dale…