Category: Smarketing

Tips to get a successful virtual event outreach!

Is your marketing budget disappearing in events/webinars that generate ‘senior’ CXO meetings that never close? The best way for a B2B CMO to keep her stakeholders – the CEO/VP-Sales happy is by doing events (& webinars) where they get to pump the flesh of prospect CXOs. Today’s version of the event is the webinar. Typically,…
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How you can understand your company’s SMarketing culture and move the needle

How can you understand your company’s SMarketing culture and move the needle? B2B companies end up being one of these 3 – outbound, inbound, or ‘statsis’-bound. They may try balancing but usually end up having a culture that tips towards being either inbound, or outbond, or god-forbid – stasis-bound. Inbound – led by thought leader-CEOs,…
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6 ideas on ‘SMarketing’ interactions that can’t be ignored!

6 ideas on SMarketing interactions that can’t be ignored! 1) In B2B, Sales and Marketing are getting tied to the hip with joint accountability & joint execution. You are jointly responsible for each other’s targets! Learn to understand & work together even if you’re not BFFs. 2) Try experimenting and reinforcing whatever works. Don’t get…
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Smarketing zindabad – Sales & Marketing flow into each other!

Time to obliterate the artificial differences between Sales & Marketing? They are the Korean ‘yin & yang’ – whose forms may be different – but the objective is the same.┬áBoth the functions are about thinking & executing on bringing profits & revenues for the company. ‘ Smarketing‘ is a way to integrate sales & marketing…
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