Dr. Aniruddha Malpani asked about the efficacy of Social Media Marketing in a post. I posted the answer there – but am putting that here for wider circulation: I was skeptic about Social Media Marketing before I made it work. Its OK to begin with doubt so that you can end with confidence! Its a…
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A shout-out to all my friends doing Sales Enablement. Enabling Sales is one of the most difficult jobs in the whole wide world. You have to be a friend, advisor, supplicant, policeman, judge & enforcer – to many all at the same time. You run the risk of being the fall guy if they fail…
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Ankur Chaudhary asked an awesome question on LinkedIn – How do you go about establishing trust with buyers? It’s difficult but possible. You need to do three things to reach there: First, you get your product-market fit right. Second, you build features in your solution that stand out & are difficult to replicate. Third, you become an…
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How to get your Product Go To Market swift & right! My top 10 tips from an impressive article by Alok Soni at YourStory Media: Developing a product to solve your real life problem is still the best epiphany. Spending more time on conceptual solutioning is better than quick launch & trying to sell – a…
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My lessons on sales+marketing for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront long-duration deals is the way to go. SEO is good-to- have. Thought leadership content, hungry but non-pushy inside sales agents and a well- tuned sales process are necessary & sufficient. Social Selling is…
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