Salute to all Sales Enablement professionals

A shout-out to all my friends doing Sales Enablement. Enabling Sales is one of the most difficult jobs in the whole wide world.

• You have to be a friend, advisor, supplicant, policeman, judge & enforcer – to many all at the same time.
• You run the risk of being the fall guy if they fail & ‘just doing your job’ if they succeed.
• Its getting the big cats – the sales leaders to jump through the hoops in perfect synchronicity while ensuring that the music never stops.
• You have to plan ahead for next year’s targets; keep counting till the last deal is captured in the last moment of the quarter; get up early next morning to present to the board.
• You need to be on the top of CRM and all sales-force automation; align with the Marketing, Finance, Tax & Legal folks.

And if you are in a startup, you need to do all this with zero support. My salute to some of the finest Sales Enablement folks I have known Harsha Nagaraju, Jitendra Jethanandani, Tom O’Reilly, Anjana Harikrishna Worked with any inspiring Sales Enablement lead? Please thank them below!