One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…
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There is a joke in Tech & Marketing circles about the proliferation of IT events. A Mumbai based CIO / IT Director/ Senior Manager can have his three times daily bread (breakfast, lunch, & dinner) taken care of 6 days of the week 250 days in a year – if s/he keeps attending IT vendor…
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Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
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If you are in Market Research, you might envy the creative storytelling of Advertisers If you are in Advertising, you might envy the power of the Brand Managers If you are in Branding, you might envy the freedom your Sales colleagues have If you are in Sales, you might envy the power the CEO has…
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I consult with SAAS founders and my throat has grown hoarse telling them: Your Sales + Marketing + Alliance model is a function of your Product not the other way round. So always start with your Product when creating your Go To Market! Channels will not touch you with a barge pole till you become…
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