Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India:
1. Tele is the best channel.
2. Inbound principles & digital marketing are the icing & cherry on the cake.
3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’ or worse ‘Digital Marketing’.
4. Don’t count on ‘creating viral videos’ to generate sales.
5. Get Inside sales + Field ALWAYS!
6. The big trick we all miss is follow-up – incessant follow-up without irritating the prospect.
7. E-mail still works but only if you spend time customising each mail and are not spamming away to glory.
8. Anything that makes you stand out without irritating prospect wins. This 3D packages to top prospects.
9. LinkedIn works – but not the way you think.
10. If you ask me which tactic has given me the biggest payoff, it’s at an industry event where I went in as a delegate.