How to Get a meeting!

You don’t get a lead by pushing, begging, or requesting a meeting.

You get a meeting by enchanting the prospect enough to pull them to a meeting! How do you enchant?

Either your company is like Amazon Web Services or a Tesla when they launched – a new solution with ‘magic powers’ that everyone wants to explore or doing your research about your account & prospect – and talking about a hot-button issue that’s really important to them – in a way others aren’t.

Crafting a message that is difficult to ignore – that has a hot button + some education + some entertainment. You do that & have them hooked. Sure it’s hard work, but you get your meeting!