International B2B marketing

Do you think B2B marketing internationally (say in the USA) is very different from marketing domestically?

One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…