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India

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Time for a new Indian Sales culture – from Bangalore?

SalesBy administratorJanuary 21, 2020

Sales is the oldest (or second oldest?) profession known to humans. Sales process & the ecosystem of sales – sales culture – the way of doing sales – had been locally developed in the past. And now we borrow a lot from the centre of the business world – the United States of America.It need…

Where do you get the best Inside Sales talent in India?

India, SalesBy administratorJanuary 21, 2020

If you are selling to SME India – it makes sense to hire from NCR whereas if you are selling enterprise India/overseas, you would be better off in hiring from Bangalore /South/Mumbai. Nothing hardens you up more than coming from small town India and studying in the NCR. You see great abundance, great destitution and…

International B2B marketing

Do you think B2B marketing internationally (say in the USA) is very different from marketing domestically?

B2BBy administratorJanuary 21, 2020

One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…

Tips on B2B Sales and Marketing

10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India

B2B, Marketing, SalesBy administratorJanuary 21, 2020

Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…

No Growth Hacking in India

You can’t sell into B2B India using digital growth hacking only

Growth Hacking, IndiaBy administratorDecember 9, 2018

My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…

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