You can’t sell into B2B India using digital growth hacking only

You can’t sell into B2B India using digital growth hacking only

No Growth Hacking in India

My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales.

I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do you get that exponential growth.

India with our population & resulting availability of labour, quasi-feudalistic customer attitude, and eons of conditioning to humans selling to us – is not yet ready to buy b2b products without talking or meeting anyone directly – online on a mass-scale. Buying a brand online for B2C consumption is fine – but we will chaff at buying something that doesn’t have anyone answering a phone or coming & meet us.

Is there any Indian b2b SAAS player out there that is profitable & cash-positive by selling into the India market without any tele/sales?An India-market Atlassian/Slack in their early days that is cash-positive and has achieved revenues of substance?

Please prove me wrong! Please!

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