B2B and B2C sales – are their paths convergent or divergent?
Are the boundaries between B2B and B2C sales blurring or are they moving farther apart? There are some signs that B2B is getting nearer to B2C: #1 Consumerisation of IT makes B2B selling and buying more human and humane #2 Millennials are injecting much more personality in B2B selling and buying. #3 Sales isn’t controlling…