Are the boundaries between B2B and B2C sales blurring or are they moving farther apart? There are some signs that B2B is getting nearer to B2C: #1 Consumerisation of IT makes B2B selling and buying more human and humane #2 Millennials are injecting much more personality in B2B selling and buying. #3 Sales isn’t controlling…
How do you differentiate your B2B Services in a crowded maturing market? If you have already been sharpening your USP, carried out your STP exercises, attended design thinking workshops and are still not making any progress, perhaps it is time you changed the goalposts. You can try attacking customer experience! CX comes from the B2C…
Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
The amount of literature available & discussions on effective sales & marketing is mind-boggling. Someone says cold calling doesn’t work; someone says it works; someone says SEO is dead; someone says its alive. There are as many discussions as many people. Mid-week morning philosophy: Debates on what works in B2B sales & marketing will never…