In 1975 executives at Hindustan Unilever Limited & Pond’s were closely following a newly launched local talc brand making a serious dent in their market share in the Kolkata market. The founders were two passionate Marwaris who had zero naya paisa (funds) to spend on advertising. But their packaging was lovely. It was an ivory…
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How can you combine sales and marketing tactics for success? One of the biggest mistakes that CEOs who are starting out make is over-reliance on a star salesperson or solely on digital means. They may also resort to spamming their way to infamy. “There are not more than five musical notes, yet the combinations of…
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Peter Drucker famously said, ‘The art of marketing is to know the customer so well that the product/service fits him & sells itself.’ In B2C, ‘perfect’ marketing indeed makes the job of sales easier, simple and more non-strategic. If you look at the way Kia Seltos and MG Hector have been priced and positioned in…
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Did you know that ‘McKinsey’ recently opened a Lingerie store?You read that right – this is not fake news. The only way you can get respect and facetime from your prospects or customers is if you can share perspectives, insights and wisdom from their prospects. McKinsey wanted data and insights for their retail customers. What…
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Even in North America – which is at the peak of inflated investments’ when it comes to digital channels, in-person events were rated as: #1 ahead of the others by a significant margin of the other channels. Imagine the scene in India which is an even more face-to-face & touch and feel demography than USA?…
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