How can you combine sales and marketing tactics for success?
One of the biggest mistakes that CEOs who are starting out make is over-reliance on a star salesperson or solely on digital means. They may also resort to spamming their way to infamy.
“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.”- Sun Tzu
The perfect salesperson should be made by you in your company and is never born!
Digital is necessary but will not suffice. AdWords is expensive and might give leads that don’t convert.
If you are used to harvesting emails or spam only – god save your brand!
Telemarketing, if done wrongly – especially in in the era of Truecaller – can alienate prospects and grate your Sales team.
How thoughtfully you combine tactics and then execute determines your success.
Don’t just hustle – think through and combine tactics for success! Think SMarketing!