How to make a pitch memorable

Dale Carnegie said something on these lines: ‘the person you are pitching to doesn’t even have 1% of his mind occupied by your pitch the second after she/he has met you’. She/he has his job to keep, her stakeholders to please, and his family to get back to.

Here is our take on how you can make a pitch that is truly memorable:

1) Make your pitch as customised to the person as possible. Does the deck have their name and their company’s name at least 5 times?

2) Appeal to the heart and the mind. And as Chanakya said it – appeal to passion, fear and greed – besides reason.

3) And as Mark Suster says it – always leave something behind in the first pitch to get back together again!