The most effective B2B marketing tactic of all

Even in North America – which is at the peak of inflated investments’ when it comes to digital channels, in-person events were rated as:

#1 ahead of the others by a significant margin of the other channels. Imagine the scene in India which is an even more face-to-face & touch and feel demography than USA?

How much are you invested in events – be it speaking / networking / taking a booth in a tradeshow?

The key to doing an event is in exciting the right audience to come to your event/booth. The ambiance & the food is taken care of by the hotel/event agency. And how do you get the right audience? By providing them education, entertainment & personal brand amplification through your event.