Tag: effective

The most effective B2B marketing tactic of all

Even in North America – which is at the peak of inflated investments’ when it comes to digital channels, in-person events were rated as: #1 ahead of the others by a significant margin of the other channels. Imagine the scene in India which is an even more face-to-face & touch and feel demography than USA?…
Read more

What really works in B2B Sales & Marketing?

The amount of literature available & discussions on effective sales & marketing is mind-boggling. Someone says cold calling doesn’t work; someone says it works; someone says SEO is dead; someone says its alive. There are as many discussions as many people. Mid-week morning philosophy: Debates on what works inĀ  B2B sales & marketing will never…
Read more