Why couldn’t Tapzo – Indian app-of-apps survive?

Tapzo – the Indian app-of-all-apps announced that they are closing down. , my Linkedin buddy had this question: why are Chinese Taibaos/ WeChats surviving but Indian apps not. I’m reproducing my answer for those who missed it.

Three reasons:

  1. India is India – not China 5 years back or USA X years ago.
  2. Most Indian product startups are trying to build an Indian Uber or an Indian Taobao and not something that the Indian market really needs & craves for. I have been shouting myself hoarse & keep stressing this in my Go To Market workshops – the need & process for Indian startups to make & sell for India. Solve the right problem!
  3. Chinese Internet giants came to the scene 10 – 20 years back in a China which didnt have private sector institutions (large companies) meeting customer needs. Its a bit like post-independence India for the Tatas & Birlas or post WWII Japan for the Mitsubishi’s & Toyotas. The Tencents and the Alibabas likewise found themselves in a relatively prosperous but high-quality service starved internet ready China. They evolved to fill in the market demand & become internet institutions/ conglomerates/app-of-apps. So going back to 2) solve the right problem.
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share this post

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp

Recent articles