Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
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My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
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The amount of literature available & discussions on effective sales & marketing is mind-boggling. Someone says cold calling doesn’t work; someone says it works; someone says SEO is dead; someone says its alive. There are as many discussions as many people. Mid-week morning philosophy: Debates on what works in B2B sales & marketing will never…
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