Even in North America – which is at the peak of inflated investments’ when it comes to digital channels, in-person events were rated as: #1 ahead of the others by a significant margin of the other channels. Imagine the scene in India which is an even more face-to-face & touch and feel demography than USA?…
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Sales leaders become CEOs because they are adapting to hunting the elephant. When they become CEOs they need to do radically different things. They need to know & get things done in multiple areas: be it cutting & cleaning the meat, cooking it, and then distributing it to the right people and ensure that they…
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3 key takeaways on how Indian CEOs look at Social Selling from my workshop “CEOs: Get Social” 1. CEOs need to address many stakeholders beyond the customer(s); employees, media, extended community, potential employees, peers & competition – & want to do that through Social Media. 2. A CEO can’t just afford to be a Superstar…
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Are you a Sales leader asking your team to turn to LinkedIn to generate pipeline- read this! In the early days of Amazon, once a wrong promotional email went to a prospect & the customer complained. Jeff Bezos wasn’t happy and is believed to have asked “what do we lose by stopping sending these emails?”…
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In today’s SAAS world it is so easy to yank out a product that doesn’t work or make user’s life easy. Selling too high in the hope that bosses override users’ choice may result in a sales but will quickly lead to the eventual abandonment of your product. There are always three parties in a…
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