We never sell “socially”! Social Selling is not about selling. Not unless we are getting someone to buy something using a credit card online – and that falls under the purview of Digital Marketing. Social Selling is about researching, writing, reaching-out and nurturing buyer personalities on Social Media. It is about making the relationship so…
As a CEO, you may be missing out on a trick to use the #1 Salesperson you have access to. Who is this salesperson? It is you! How can you generate pipeline and awareness through Social Media for your company? While the sample size was relatively small, the research done by LeadStrategus – (Disclosure -…
3 key takeaways on how Indian CEOs look at Social Selling from my workshop “CEOs: Get Social” 1. CEOs need to address many stakeholders beyond the customer(s); employees, media, extended community, potential employees, peers & competition – & want to do that through Social Media. 2. A CEO can’t just afford to be a Superstar…