Do we ever sell “socially”

Do we ever sell “socially”

We never sell “socially”! Social Selling is not about selling. Not unless we are getting someone to buy something using a credit card online – and that falls under the purview of Digital Marketing. Social Selling is about researching, writing, reaching-out and nurturing buyer personalities on Social Media.

It is about making the relationship so strong that the prospect is willing – or even better, dying – to talk with you offline, either face to face /on a phone/ or through Social Media. Social Selling is not the only arrow in the quiver. However, it is a pity that when your buyers are on Social media, and they are not yet saturated by Social Selling done well – you are not making use of it!

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