My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
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I consult with SAAS founders and my throat has grown hoarse telling them: Your Sales + Marketing + Alliance model is a function of your Product not the other way round. So always start with your Product when creating your Go To Market! Channels will not touch you with a barge pole till you become…
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Aditi Chaurasia asked for recommendations on top sales books to read. Here’s my ‘fab five’ list: Start with ‘Predictable Revenue’ – Aaron Ross and Marylou Tyler wrote a book based on Salesforce’s enterprise sales success with real life examples of how to setup sales teams & make them effective. Another must read book is ‘Lead Generation…
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What is the biggest must-avoid trait of a sales-person? You may be unimpressive, may not understand customer needs, communicate poorly. You may still survive in sales.But there is one thing that will spell doom for your sales career. It comes in three alphabets – EGO. PRINCIPLE 1: The prospect is allowed to hurt your ego –…
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