Sales is the oldest (or second oldest?) profession known to humans. Sales process & the ecosystem of sales – sales culture – the way of doing sales – had been locally developed in the past. And now we borrow a lot from the centre of the business world – the United States of America.It need…
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If you are selling to SME India – it makes sense to hire from NCR whereas if you are selling enterprise India/overseas, you would be better off in hiring from Bangalore /South/Mumbai. Nothing hardens you up more than coming from small town India and studying in the NCR. You see great abundance, great destitution and…
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One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…
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Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
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My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
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