Strategic & tactical content must be made available where it is needed the most – in lockstep with your GTM & sales stage. What better than seeing all sales & marketing assets properly sequenced, mutually exclusive & collectively exhaustive – helping the big cause?This is why making the must-have content available to the right folks…
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5 lessons from Microsoft go-to-market sales transformation that no sales leader can afford to miss: 1. Retraining & Hiring Cutting sales-overlay roles & hiring salespeople who could code along with their customers. 2. Customer Sucess In the consumption economy of the cloud – you need non-billing Customer Success folks to get customers to adopt &…
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Is your sales team struggling with ‘water water everywhere not a drop to drink’ – when it comes to having actionable intelligence & contextual conversation with prospects? Here’s how your sales team can navigate easily through an era where 360-degree prospect research is vital for sales success: 1. Sales-persons should read daily.They can flick through…
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The legendary ad-man, David Ogilvy, went through a laborious 12 step process for his masterpieces. Here they are: 1) Never write content at a place with too many interruptions.2) Study the precedents & view all the past ads/content.3) Keep searching & researching for ‘motivational’ content.4) Pen down the problem & purpose of the campaign. Don’t…
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Is your marketing budget disappearing in events/webinars that generate ‘senior’ CXO meetings that never close? The best way for a B2B CMO to keep her stakeholders – the CEO/VP-Sales happy is by doing events (& webinars) where they get to pump the flesh of prospect CXOs. Today’s version of the event is the webinar. Typically,…
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