If you are selling to SME India – it makes sense to hire from NCR whereas if you are selling enterprise India/overseas, you would be better off in hiring from Bangalore /South/Mumbai. Nothing hardens you up more than coming from small town India and studying in the NCR. You see great abundance, great destitution and…
Read more
For success in sales we need passion. And when we get rejected after passionate efforts – which we invariably do – we feel the pain. Different people deal with rejection differently. We typically either ‘bottle-up’ or ‘brood’. The better way to deal with rejection is: 1) Radically accept all the emotions that come with rejection.…
Read more
Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
Read more
A shout-out to all my friends doing Sales Enablement. Enabling Sales is one of the most difficult jobs in the whole wide world. You have to be a friend, advisor, supplicant, policeman, judge & enforcer – to many all at the same time. You run the risk of being the fall guy if they fail…
Read more
Aditi Chaurasia asked for recommendations on top sales books to read. Here’s my ‘fab five’ list: Start with ‘Predictable Revenue’ – Aaron Ross and Marylou Tyler wrote a book based on Salesforce’s enterprise sales success with real life examples of how to setup sales teams & make them effective. Another must read book is ‘Lead Generation…
Read more
