Gone are the days of visiting B2B customers at their factory, regaling them with industry gossip, guiding them on how to catch the attention of the MD, and then getting them to listen to the sales pitch. Try doing that today, and 99% of the time, they will be quick to show the ‘virtual’ door!…
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Selling to enterprises demands patience, strategy, and a whole lot of finesse. So, if your startup dreams hinge on those big, blue-chip logos, here are 6 tips to navigate the corporate labyrinth and land the deal: Selling to giants requires patience, strategy, and a dash of daring. But with the right tools, navigating the corporate…
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Like a lot of American kids in the early 1980s – Michael started selling subscriptions to a local newspaper. While selling he discovered: #1 Pick up your prospects’ tone: If you sounded like the people you were trying to sell a subscription to, they were much more likely to buy from you. He would talk…
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Imagine you are a David (a small startup) fighting established Goliaths 10X your size to win a customer 1000,000X your size. As a salesperson – you should make it as smooth as possible for your customer to buy from you, right? No – disrupt their buying patterns to increase your chances of a sale! All…
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Startup sales enthusiasts are hell-bent on trying to connect with a Fortune 500 CXO to sell. Here is some advice from the LeadStrategus’s get meeting manual: 1. You don’t need to chase the biggest! Find accounts that are buying your category. Using LinkedIn Insights & a bit of analytics pixie dust you can find them.…
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