What is the hardest part of social selling? – It isn’t coming up with great content that resonates with your audience– It isn’t carrying out research to find the right companies and the right buyer personas– It isn’t making the first connect seem like it isn’t related to sales– It isn’t reading and responding to…
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The more you converse with your prospects in a situation that doesn’t involve you trying to sell them something, the more they will remember you when they need to buy your solution. How do you talk with prospects? It is a function of developing a natural curiosity and empathy – an ability to strike a…
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5 of the most important learnings from the panel in the first “LeadStrategus Sales Conversations” event with panelists Amit Agarwal, Irina Ghose, Nitin Bhatia, & Arun Krishnan – 1)Amit – Prof. Seshadri of IIMA helped us calculate & compare Value/Price of Option A vs. B while dealing with the Indian customer’s obsession with Value-for-Money. You…
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6 ideas on SMarketing interactions that can’t be ignored! 1) In B2B, Sales and Marketing are getting tied to the hip with joint accountability & joint execution. You are jointly responsible for each other’s targets! Learn to understand & work together even if you’re not BFFs. 2) Try experimenting and reinforcing whatever works. Don’t get…
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Did you know that ‘McKinsey’ recently opened a Lingerie store?You read that right – this is not fake news. The only way you can get respect and facetime from your prospects or customers is if you can share perspectives, insights and wisdom from their prospects. McKinsey wanted data and insights for their retail customers. What…
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