6 ideas on SMarketing interactions that can’t be ignored! 1) In B2B, Sales and Marketing are getting tied to the hip with joint accountability & joint execution. You are jointly responsible for each other’s targets! Learn to understand & work together even if you’re not BFFs. 2) Try experimenting and reinforcing whatever works. Don’t get…
Read more
Did you know that ‘McKinsey’ recently opened a Lingerie store?You read that right – this is not fake news. The only way you can get respect and facetime from your prospects or customers is if you can share perspectives, insights and wisdom from their prospects. McKinsey wanted data and insights for their retail customers. What…
Read more
Aspiring to be a sales leader? One essential lifehack would be to spiff up your General Knowledge! As a sales leader, how can you be motivated to take an active interest in gaining knowledge? Here is a hypothetical scenario: In a leader discussion, the speaker can ask the attendees to subscribe to the Economic Times…
Read more
Using a sales channel or resellers for selling a SAAS can prove to be quite cumbersome. We live in the golden age of the Internet, which allows you to directly reach your customers without having to use a channel. Paired with a customer success team to renew, this is a recipe for success. Thus, why…
Read more
Do you know what is the biggest timewaster for salespersons? What can you do to overcome it?Endless prospecting? Nope.Perhaps it is the excruciating ‘deal closure’ chase or customers who love making you go round-and-round? Try again!No – it isn’t even updating your CRM! (although this comes close to the biggest) The biggest contributor towards wasted…
Read more
