Peter Drucker famously said, ‘The art of marketing is to know the customer so well that the product/service fits him & sells itself.’ In B2C, ‘perfect’ marketing indeed makes the job of sales easier, simple and more non-strategic. If you look at the way Kia Seltos and MG Hector have been priced and positioned in…
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There’s something in the buyer psyche that’s part feudalistic, part inability to say NO, and part pester avoidance behaviour. These are contributors to a buyer’s act of going silent. However, this doesn’t need to be the case. The golden rule to foster and sustain lasting relationships is to treat customers the way you want to…
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What is the Secret tool for SAAS success? Simply creating is not enough – selling is required. However, selling alone is also not enough – customer usage and engagement is needed. Most multi-user B2B SAAS products are priced cheap, as opposed to their selling effort required. This is done with the fond hope that once…
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How should sales leaders plan for the Oct-Nov-Dec quarter – where potentially 25% of the days can be holidays? October 2nd is one of the first days of Q4 – the birth anniversary of Gandhiji – this is a time to relax, lick one’s wounds and enjoy the laurels of the previous quarter’s exertions. Most…
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How can you conquer the art of Social Selling?Here are a few golden rules:1) Compliment your prospect’s post before you like it2) Like your prospect’s post before you connect with them3) Connect with well researched and highly personalised messages only4) Provide some sort of help before you ask for business Keeping these few rules in…
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