Are you a Sales leader asking your team to turn to LinkedIn to generate pipeline?

Are you a Sales leader asking your team to turn to LinkedIn to generate pipeline- read this!

In the early days of Amazon, once a wrong promotional email went to a prospect & the customer complained.

Jeff Bezos wasn’t happy and is believed to have asked “what do we lose by stopping sending these emails?” Eventually Amazon decided that the gains were more than the losses & restarted the emails – with additional checks & balances.

One of the biggest mistakes sales leaders do today is to ask their Sales teams to generate leads from LinkedIn – without training, without planning.
You need to consider the harm untrained junior AEs cause to your brand by sending unsolicited LinkedIn messages to your top prospects.