With Covid starting as a pandemic & on its way to becoming pandemic, and business rolling out work-from-home policies – it is the season of the webinar – and rightly so. Webinars are the best way to reach out to your B2B (and at times B2C) audience. Here are 3 things to consider while organizing…
Are you a Sales leader asking your team to turn to LinkedIn to generate pipeline- read this! In the early days of Amazon, once a wrong promotional email went to a prospect & the customer complained. Jeff Bezos wasn’t happy and is believed to have asked “what do we lose by stopping sending these emails?”…
I consult with SAAS founders and my throat has grown hoarse telling them: Your Sales + Marketing + Alliance model is a function of your Product not the other way round. So always start with your Product when creating your Go To Market! Channels will not touch you with a barge pole till you become…