In today’s SAAS world it is so easy to yank out a product that doesn’t work or make user’s life easy. Selling too high in the hope that bosses override users’ choice may result in a sales but will quickly lead to the eventual abandonment of your product. There are always three parties in a…
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Are you a salesperson looking for some inspiration to make the dreaded prospect calls? Here is a true story for you… Many years back a 23-year-old joined a Canadian bank as a rookie salesperson. He began each morning with two jars on his desk. One was filled with 120 paper clips. The other was empty.…
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There is a joke in Tech & Marketing circles about the proliferation of IT events. A Mumbai based CIO / IT Director/ Senior Manager can have his three times daily bread (breakfast, lunch, & dinner) taken care of 6 days of the week 250 days in a year – if s/he keeps attending IT vendor…
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Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
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You don’t get a lead by pushing, begging, or requesting a meeting. You get a meeting by enchanting the prospect enough to pull them to a meeting! How do you enchant? Either your company is like Amazon Web Services or a Tesla when they launched – a new solution with ‘magic powers’ that everyone wants…
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