Can Marketing make Sales Irrelevant?

Peter Drucker famously said, ‘The art of marketing is to know the customer so well that the product/service fits him & sells itself.’
In B2C, ‘perfect’ marketing indeed makes the job of sales easier, simple and more non-strategic.

If you look at the way Kia Seltos and MG Hector have been priced and positioned in a recessionary auto market – the job of sales has been simplified tremendously.
However, one key point is, that is B2C!

In the B2B space in India, the picture is completely different. There is yet to be a case where a company who is selling products for over INR 10,000 has grown without the dependence of sales!

Therefore, sales as a field is far from being irrelevant.
In fact, we can even go on to say that selling is perhaps the most important function for a B2B firm at the moment!