Many SME founders have their worldview limited to Website, SEO, & Email when they think about planning for Marketing. That’s a pity. Marketing is much more than Digital Marketing. And Digital Marketing is much more than the tactics of SEO, Website, & Email! When planning for Marketing for our clients – we at LeadStrategus insist…
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HBR recently carried a provocative article ‘Why So Many High Profile Digital Transformations Fail’ talking about the digital transformation initiatives at GE, Lego, P&G, Nike, & Ford and why (in their opinion ) the initiatives didn’t work. The reasons they outlined: Digital Transformation shouldn’t be the last straw of a disrupted firm/industry – extraneous factors…
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What is the biggest must-avoid trait of a sales-person? You may be unimpressive, may not understand customer needs, communicate poorly. You may still survive in sales.But there is one thing that will spell doom for your sales career. It comes in three alphabets – EGO. PRINCIPLE 1: The prospect is allowed to hurt your ego –…
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I was just reading Jyoti Bansal’s interview in The Economic Times. And guess what did he say was the #1 challenge for Indian startups? There is great engineering talent, product management, UX design talent – all the ingredients to build great products – but one thing is missing. What is it? No prizes for guessing –…
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One of the biggest challenges in many Delivery leaders transitioning into CEO /Startup founder roles is that they often believe that sales is someone else’s job. They ‘intellectually’ understand the importance of Sales & Marketing; but invariably avoid the hurly burly of lead generation/ cold calling. The biggest reason for CEO turnover /startups going belly…
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