Ankur Chaudhary asked an awesome question on LinkedIn – How do you go about establishing trust with buyers? It’s difficult but possible. You need to do three things to reach there: First, you get your product-market fit right. Second, you build features in your solution that stand out & are difficult to replicate. Third, you become an…
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How to get your Product Go To Market swift & right! My top 10 tips from an impressive article by Alok Soni at YourStory Media: Developing a product to solve your real life problem is still the best epiphany. Spending more time on conceptual solutioning is better than quick launch & trying to sell – a…
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My lessons on sales+marketing for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront long-duration deals is the way to go. SEO is good-to- have. Thought leadership content, hungry but non-pushy inside sales agents and a well- tuned sales process are necessary & sufficient. Social Selling is…
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LinkedIn is one of the most powerful sales & marketing tool crafted since the telephone. It works in 6 dimensions. Learn how to maximize all! 1) DATABASE: Contact + prospect database 2) MESSAGING: Never missed with timestamp 1-1, 1-many messaging 3) PUBLISHING: Publishing platform with 100% targeting 4) INTELLI: Ultimate market, prospect & competitive insights platform…
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You want to be a Social Selling Superstar? Follow the step by step journey of being one! Start by imagining the Japanese concept of ikigai. You need to bring in four different characteristics – very difficult to find in a single person – and meld them into your persona. How? Start with being a professional. …
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