My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
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Tapzo – the Indian app-of-all-apps announced that they are closing down. Partha B., my Linkedin buddy had this question: why are Chinese Taibaos/ WeChats surviving but Indian apps not. I’m reproducing my answer for those who missed it. Three reasons: India is India – not China 5 years back or USA X years ago. Most Indian…
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https://leadstrategus.com/event/ceos-get-social-selling-blr/
Welcome to the first day of the financial year! For may Indian companies & companies across other countries in the world, the financial new year begins on 1st April 2018. For a salesperson it means recovering from the hard-driving ‘close at all cost’ stressful days of the last few weeks. Sales planning is key. Here’s…
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Time to obliterate the artificial differences between Sales & Marketing? They are the Korean ‘yin & yang’ – whose forms may be different – but the objective is the same. Both the functions are about thinking & executing on bringing profits & revenues for the company. ‘ Smarketing‘ is a way to integrate sales & marketing…
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