For success in sales we need passion. And when we get rejected after passionate efforts – which we invariably do – we feel the pain. Different people deal with rejection differently. We typically either ‘bottle-up’ or ‘brood’. The better way to deal with rejection is: 1) Radically accept all the emotions that come with rejection.…
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One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…
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Even in North America – which is at the peak of inflated investments’ when it comes to digital channels, in-person events were rated as: #1 ahead of the others by a significant margin of the other channels. Imagine the scene in India which is an even more face-to-face & touch and feel demography than USA?…
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Sales leaders become CEOs because they are adapting to hunting the elephant. When they become CEOs they need to do radically different things. They need to know & get things done in multiple areas: be it cutting & cleaning the meat, cooking it, and then distributing it to the right people and ensure that they…
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3 key takeaways on how Indian CEOs look at Social Selling from my workshop “CEOs: Get Social” 1. CEOs need to address many stakeholders beyond the customer(s); employees, media, extended community, potential employees, peers & competition – & want to do that through Social Media. 2. A CEO can’t just afford to be a Superstar…
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