How you can be a sales partner and sell a solution to your CXO network?This is the most common ask from many CEOs of Tech SAAS/Service/Product companies. Many people who offer Sales as a Service and Outsourced Sales Services know that business isn’t exactly booming for them.There is a reason for the disparity between demand…
Read more
What is the middle ground of the intense discussions between CMOs and VPs of Sales on the number of leads that Marketing should give Sales? Face it – decreasing number of well qualified leads is a prevailing trend across countries, companies and industries. You will have less leads today than you had 3 years back…
Read more
How to keep your salespersons honest?A common opinion that is prevalent among CEOs is that all salespeople are dishonest by nature.However, this is a misconception. It all depends on the traits that the salesperson was hired for, and the sales process itself (whether it encourages dishonesty or discourages it). A salesperson’s honesty is not innate…
Read more
Some counterintuitive customer-centric lessons from Zerodha – the Bengaluru-based retail broker that has embarrassed many ‘Bombaiya’ brokers: 1. Zerodha claims that no employee carries a revenue target. Targets are good but they lead to pressure and disruptive behaviour (read that as mis-selling). Happy, non-pressurised and well-supervised salesmen sell more! 2. If you call their customer…
Read more
Sales require a lot of reaching out. This entails a lot of rejection. One of the biggest reasons sales is difficult is the difficulty in dealing with the constant 90%+ rejection we receive when we reach out – and hate/slacken our cold calling & reaching outs. Here’s where Vipassana comes in: The two biggest tenets…
Read more
