Some counterintuitive customer-centric lessons from Zerodha – the Bengaluru-based retail broker that has embarrassed many ‘Bombaiya’ brokers: 1. Zerodha claims that no employee carries a revenue target. Targets are good but they lead to pressure and disruptive behaviour (read that as mis-selling). Happy, non-pressurised and well-supervised salesmen sell more! 2. If you call their customer…
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Sales require a lot of reaching out. This entails a lot of rejection. One of the biggest reasons sales is difficult is the difficulty in dealing with the constant 90%+ rejection we receive when we reach out – and hate/slacken our cold calling & reaching outs. Here’s where Vipassana comes in: The two biggest tenets…
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Here are 10 pointers for a newly minted salesperson which will help you get over the initial hurdles of sales:1. Respect yourself. Don’t beg, oversell or sell short – however high the pressure may be. 2. It is okay to have self-doubts – but try and fake confidence a bit – soon it becomes real.…
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That’s because you don’t treat them right. You treat them like a member of your list to be incessantly called till they pick up your phone; recipient of your vomit of a pitch; or a sales-message the moment after you connect with them on LinkedIn. Respect is not doing ji-hoozuri /”yes sir / no sir”.…
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Sales is the oldest (or second oldest?) profession known to humans. Sales process & the ecosystem of sales – sales culture – the way of doing sales – had been locally developed in the past. And now we borrow a lot from the centre of the business world – the United States of America.It need…
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