Here are 5 tried-and-tested lifehacks for founders and marketers to get the word going with no expenses involved: We are living in the sharing & DIY economy. How many of these tactics are you using? 1. Sign up to be a ‘source’ free of charge on Help a Reporter Out (HARO) – to get a…
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How can you understand your company’s SMarketing culture and move the needle? B2B companies end up being one of these 3 – outbound, inbound, or ‘statsis’-bound. They may try balancing but usually end up having a culture that tips towards being either inbound, or outbond, or god-forbid – stasis-bound. Inbound – led by thought leader-CEOs,…
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The path of generating a sales pipeline from Social Media was never easy. There are 6 things you need to do to get Social Selling to work: 1) Research and do your Account Based Marketing2) Like /comment/ share sincerely before connecting3) Send highly personalised connection requests4) Start sharing content that the prospect can use5) Like/comment/share…
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Here are some tips to make your Account Based Marketing work (and no – you don’t need any fancy ABM software for that)! In Large Account Selling – ABM is the golden key that opens the revenue vault. Here is our take on how you can succeed in ABM:1. If LinkedIn is not front and…
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Dale Carnegie said something on these lines: ‘the person you are pitching to doesn’t even have 1% of his mind occupied by your pitch the second after she/he has met you’. She/he has his job to keep, her stakeholders to please, and his family to get back to. Here is our take on how you…
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