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5 lifehacks for Founders and Marketers to generate buzz and PR with Zero budget

Here are 5 tried-and-tested lifehacks for founders and marketers to get the word going with no expenses involved: We are living in the sharing & DIY economy. How many of these tactics are you using? 1. Sign up to be a ‘source’ free of charge on Help a Reporter Out (HARO) – to get a…
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How you can understand your company’s SMarketing culture and move the needle

How can you understand your company’s SMarketing culture and move the needle? B2B companies end up being one of these 3 – outbound, inbound, or ‘statsis’-bound. They may try balancing but usually end up having a culture that tips towards being either inbound, or outbond, or god-forbid – stasis-bound. Inbound – led by thought leader-CEOs,…
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Generating a Sales Pipeline from Social Media was never easy

The path of generating a sales pipeline from Social Media was never easy. There are 6 things you need to do to get Social Selling to work: 1) Research and do your Account Based Marketing2) Like /comment/ share sincerely before connecting3) Send highly personalised connection requests4) Start sharing content that the prospect can use5) Like/comment/share…
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